A TV and multi-platform social campaign for Louis’ exploration of controversial corners of American entertainment and culture.
Role: Creative
When the number of Star Networks Channels (Disney’s broadcast network in the Middle East) was halved from six to three in January 2025, it was a case of selling this as a benefit to affiliate partners.
“More…” was the simple, consistent and powerful message.
Role: Creative
360 campaign for season 3 of TWDC’s War Of The Worlds, starring Gabriel Byrne.
Role: Creative
The goal of this footie-themed pan CEEMEA campaign was to help combat the ratings threat during the World Cup. Showing off the winning skills of our top stars.
By hiring famous local football commentators to voice the spots in key territories, we brought the channel closer to the local audiences.
Winner of 1 silver PromaxBDA Europe award
Role: Writer and Creative Director
I strategised, wrote and led the execution of this multi-award winning integrated brand campaign for Discovery Channel for 109 territories.
Don't Stop Wondering successfully restated Discovery's commitment to curiosity in the minds of viewers and commercial partners in a memorable and evocative way. Helping to increase brand affinity, ratings and secure brand partnerships in key territories.
Winner of 1 silver Clio Key Art award, 3 PromaxBDA Global Excellence awards (2 golds, 1 silver), 1 gold PromaxBDA Europe award and 3 gold PromaxBDA Africa awards
Role: Strategy, Writer, Director & Creative Director
A talent contest to find a new presenter to star on the channel, TLC’s Next Great Presenter was event television. A true 360 degree integrated programming and marketing event that played out over a four month period, it helped TLC become the number one entertainment channel in Africa.
The key to NGP’s success was a compelling launch campaign and the consistency and vibrancy of the branding across all touchpoints over a sustained period.
Winner of 1 bronze PromaxBDA Global Excellence award and 1 silver PromaxBDA Africa award
Role: Writer, Director & Creative Director
With the help of 3 targeted genre launch spots for on air and social, a radio campaign and an on air channel takeover, the premiere of War Of The Worlds on FOX in 2020 was the channel’s best performing launch since 2012.
Role: Promo and Social Creative
This integrated 360 campaign created excitement around series 3 of Dynamo's hit show across 105 countries.
The A Storm Is Coming concept was cleverly developed to be able to localise the on air and off air creative for key markets. Filming and photographing Dynamo against green screen allowed us to key in iconic cityscapes, placing Dynamo in different CEEMEA countries.
Winner of 1 gold PromaxBDA Global Excellence award and 1 gold PromaxBDA Europe award
Role: Creative Director
This campaign helped deliver launch night ratings 166% up on the previous season, and made it the top rating show on pay TV that night.
Magnetic characters and real life jeopardy makes Gold Rush Discovery's consistently best-rating show worldwide.
This integrated campaign for series 7 tapped into the characters' specific emotional challenges in the storyline.
Role: Concept, Writer and Creative Director
We were lucky enough to have a full day of filming with Dynamo, the channel's hottest talent, to help promote Series 4 of his show.
In addition to the integrated Don't Blink creative, we produced a series of content pieces to create a buzz on social media.
Winner of 1 gold PromaxBDA Africa award and Winner, Digital TV Europe Content Innovation Awards 2015, Best Series Launch
Role: Writer, Director & Creative Director
International Asteroid Day is observed annually on 30 June and has become a rock solid fixture in the Discovery Science calendar.
This 360 integrated campaign created for 109 CEEMEA countries comprised an on air campaign, microsite, on air digital toolkit - featuring an online game - a competition, premiums, and press/PR/content from Asteroid Day ambassador and rock star, Brian May.
Role: Writer & Creative Director
This multi-layered integrated brand campaign was rolled out across 112 countries at the beginning of 2016 to introduce the new positioning and look and feel. TLC was the first TV brand to whole-heartedly embrace the playfulness and power of emojional story-telling.
A series of brand spots kicked off the campaign. The next layer came in the form of integrated campaigns for selected emblematic programming. Then regional teams added their own layer of assets/activities.
Role: Creative Director
This brand campaign was created to communicate the new Thrill of Discovery brand positioning. It's born from the insights that viewers love Discovery Channel because it piques their childlike curiosity and delivers a sense of escapism.
The concept is brought to life through through a pair of brand spots and a series of spots for emblematic shows.
Role: Writer and Creative Director
Filmed with Discovery top talent and extreme fisherman Jeremy Wade, this campaign tapped in to his authenticity and vulnerability, with an intimate story-telling style.
Role: Writer, Director & Creative Director
