Repetitious double negatives proved very positive for this inspirational brand spot with a maverick spirit.
The spot was the cornerstone of a campaign which helped reposition Discovery Channel across 109 countries, bringing its commitment to curiosity up to the moment.
Winner of 1 silver Clio Key Art award, 3 PromaxBDA Global Excellence awards (2 golds, 1 silver), 1 gold PromaxBDA Europe award and 3 gold PromaxBDA Africa awards
Role: Concept, Writer and Creative Director
Targeting a female daytime audience this earworm of a spot subverts a popular nursery rhyme to leave the viewer smiling.
Winner of 2 PromaxBDA UK gold awards (2020)
Role: Promo Creative
Every princess wants the perfect wedding dress for her perfect day. But just imagine getting it wrong...
Winner of 1 silver PromaxBDA Global Excellence award
Role: Writer & Creative Director
A flow with bite - just like a snake. This is a fun lyrical message with rhythm and rhyme.
TV trail for BBC Two’s big drama for Christmas 2022. Meet the free and fearless Marie Antoinette.
Role: Promo Creative
TV trail for the BBC 2 documentary charting the rise to power of the controversial Brazilian leader, Jair Bolsonaro.
Role: Promo Creative
Role: Promo Creative
With this popular costume drama already well established, there was an opportunity with the series 4 launch to advance the narrative threads with a more daring and emotionally impactful approach.
Role: Promo Creative
In 1980s Melbourne a female star news anchor fights to survive the male-dominated world of commercial TV.
Role: Promo Creative
Bold, entertaining and screaming “New Season!” for the male target audience. Increased ratings by 195% on 6 week slot average with males 4+.
Role: Promo Creative
This campaign helped deliver launch night ratings 166% up on the previous season, and made it the top rating show on pay TV that night.
Role: Promo Creative
Launching the new season of Casualty to celebrate the show’s 35th anniversary, this trail reframes the show as a drama with a cinematic feel, rather than a Saturday night soap.
Role: Promo Creative
A simple, beautiful and evocative spot to promote a line-up of commemorative First World War programming.
Winner of 5 PromaxBDA Global Excellence awards (2 golds, 3 silvers) and 1 gold PromaxBDA Europe award
Role: Writer and Creative Director
Production agency: We Are Basca
The tension builds as the trailer bounces back and forth between one tennis icon and another in their historic clash.
Role: Promo Creative
History is a game of many sides. This brand image spot for the Polish Discovery Historia channel brings this idea to life beautifully in order to communicate its breadth of history programming.
Winner of 1 silver PromaxBDA Global Excellence award and 1 gold PromaxBDA Europe award
Role: Writer and Creative Director
Production agency: Play Production
A playful, story-telling approach to push the weeknight strand.
Role: Promo Creative
It's been a blast. When the time came to promote the final episodes of the mythical Mythbusters, there was only one way to sign off...
Winner of 1 silver PromaxBDA Africa award
Role: Creative Director
Created to launch crime channel ID, this spot brings to life the Look Closer positioning with a story of mystery and intrigue.
Filmed in Warsaw to bring the channel closer to the local audience, the spot features a cameo role from the channel talent ambassador and national celebrity Dominika Piatowska.
Role: Writer & Creative Director
Production agency: Play Production
A playful riff on the fact that goldfish have atrocious memories... if I remember correctly?
Winner of 2 silver PromaxBDA Europe awards
Role: Creative Director
A clever and visually-compelling idea to elevate a strand of survival shows.
Winner of 3 PromaxBDA Africa awards (2 golds, 1 silver) and a gold CTAM Europe CAP award for acquisition and retention marketing
Role: Co-writer and Creative Director
Best voice over performance at the 2014 PromaxBDA Global Excellence awards. Hallelujah!
Winner of 1 gold PromaxBDA Global Excellence award
Role: Creative Director
Promo Producer: Dan Heaver
Words. They're the heartbeat of any good promo. The intimate, story-telling style of this script makes for an evocative spot.
Role: Creative Director
Invoking the spirit of Churchill to celebrate Britain’s finest hours in European football competition.
Role: Promo Producer
This relatable idea puts some incredible feats of engineering into real perspective. Now, where's that Allen key?
Role: Writer and Creative Director
A truly BIG idea. In order to bring Discovery Channel's Big Stuff Month of programming closer to the local audience in Russia, we persuaded former Russian world heavyweight boxing champion and man-mountain Nikolai Valuev to be the face of our integrated marketing campaign. The stunt went viral, with record PR and big ratings.
Winner of 1 gold PromaxBDA World Gold award
Role: Concept, Director, Creative Director
Thanks to some carefully-crafted questions and the help of our global network, we were able to snatch some precious words from Discovery Channel's most popular talent and then bake them all together.
Role: Writer and Creative Director
