This most recent refresh for Discovery Channel celebrates the iconic heritage of the Discovery globe in a slick, modern style. The globe is the hero element, up front and centre in a bold and dynamic environment. In fact there are multiple globes, each with their own corresponding colour palettes, themed to represent the variety of programme genres on the channel.

Taking the core concept from Discovery Channel in the U.S., the complete brand package - on air and off air - was built up and out by our in-house team, adapted for and then rolled out across 109 territories.

Role: Creative Director

Production Agency: Troika

I strategised, wrote and led the execution of this multi-award winning integrated brand campaign for Discovery Channel for 109 territories.

Don't Stop Wondering successfully restated Discovery's commitment to curiosity in the minds of viewers and commercial partners in a memorable and evocative way. Helping to increase brand affinity, ratings and secure brand partnerships in key territories.

Winner of 1 silver Clio Key Art award, 3 PromaxBDA Global Excellence awards (2 golds, 1 silver), 1 gold PromaxBDA Europe award and 3 gold PromaxBDA Africa awards

Role: Strategy, Writer and Creative Director

This content was created especially for a high-level B2B pitch from Discovery Networks Deutschland to Deutsch Telekom.

1) To show what a B2C marketing campaign for the Eurosport Player could look like.

2) To pitch a unique Olympic mobile experience.

3) To showcase Eurosport's unique coverage of the Bundesliga across all screens. 

Role: Creative Director

The Thrill Of Discovery. Immersive, bold, dynamic and lots of fun to work with. Of the several Discovery Channel refreshes I worked on this was my favourite.

The core look and feel was developed with the agency Troika, and the complete brand package - on air and off air - was built up and out by our in-house team, adapted for and then rolled out across 105 countries. 

Role: Creative Director

I lead the launch of this warm and playful Animal Planet brand refresh across 109 CEEMEA territories, bringing the new Animal Entertainment positioning to life.

Featuring such relatable characters as bathing baboons, moonwalking birds and sparring spiders, the on air identity plays with the similarities of animal and human behaviours. Compelling and entertaining, it brings viewers closer to the animal kingdom while putting a smile on their face.

A collaborative effort with two other internal Discovery creative teams from the U.K. and U.S.

Role: Creative Director, CEEMEA

When we launched Discovery Kids across the MENA region on the beIN platform in 2016, we needed to create a high-end brand identity in double-quick time.

Taking core brand elements from the Discovery LATAM team, our in-house designers built a complete on air toolkit and brand package suitable for the MENA market.

Role: Creative Director

Developed with agency Sibling Rivalry and built up and out by our in-house team. 

The look is clean, graphic, contemporary, dynamic, and agile - designed to be screen agnostic and to skew the Discovery Science brand younger.

Role: Creative Director

When the corporate/legal landscape shifted in Russia in 2015, the Russian part of the Discovery business became subsumed in a newly-formed Russian organisation, Media Alliance.

I worked with print designer Fiona Roberton to create its corporate identity.

Role: Creative Director