Action. Suspense. Drama. And All That Jazz.
I devised the campaign core concept that put New Orleans’ style and music front and centre, distinguishing it from the other NCIS franchises.
Role: Concept and Creative
Playful and punchy paid social-first asset for BBC Two’s big drama for Christmas 2022.
Role: Creative
A paid social-first trailer (Twitter, Teads and FB/IG) for BBC iPlayer’s gritty prison drama starring Sean Bean and Stephen Graham.
Role: Creative
A series of 3 x 10 second paid social spots that use split screen and an innovative text arrangement to communicate the conflictual drama of the show.
Nominated at PromaxBDA UK 2021 for Best Use of Paid Social Media.
Role: Creative
Paid social trail for the BBC 2 documentary charting the rise to power of the controversial Brazilian leader, Jair Bolsonaro.
Role: Creative
Bespoke social trailer to launch the long-awaited final episodes of The Walking Dead.
Role: Creative
V for Victory. And Vino.
A bespoke social trailer to promote a weekend of commemorative VE Day programming on National Geographic Channel.
Role: Concept and Writer
Bold. Stylish. Fast-talking. Just like Bull himself.
Role: Creative
Paid social-first trailer for the acclaimed Australian drama set in a 1980s newsroom, The Newsreader on BBC iPlayer.
Role: Creative
A selection of amusing and interactive Social Always On assets (IG Stories quizzes and IG/FB memes) designed to drive engagement on FOX social media channels.
Role: Senior Creative
A bespoke piece of entertaining and good-looking short form social content to support the programming stunt and marketing campaign.
Role: Writer and Creative Direction
Soaring, soothing and informing, this ASMR-inspired piece of short-form uses careful shot selection and sound design to take you on a journey through the second season of the show. Giving a National Geographic twist to a trending format, this piece achieved 400% above viewing average during the first week of posting on YouTube.
Role: Senior Creative
A selection of amusing and interactive Social Always On assets (IG Stories quizzes and IG/FB memes) designed to drive engagement on FOX social media channels.
Role: Senior Creative
Social-first trailer and short form content piece to launch the sci-fi mystery drama, Emergence.
Role: Creative
Social-first trailer and short form content piece to promote the launch of AI dystopian drama, NeXt.
Role: Creative
Social-first trailers for FB/IG and YouTube to promote the launch the second season of cop action-drama, L.A.’s Finest.
Role: Creative
A feelgood piece of bespoke social content for the show Jade Eyed Leopard, part of the annual Big Cat Week programming stunt.
Role: Writer and Creative Direction
