Repetitious double negatives proved very positive for this inspirational brand spot with a maverick spirit.
The spot was the cornerstone of a campaign which helped reposition Discovery Channel across 109 countries, bringing its commitment to curiosity up to the moment.
Winner of 1 silver Clio Key Art award, 3 PromaxBDA Global Excellence awards (2 golds, 1 silver), 1 gold PromaxBDA Europe award and 3 gold PromaxBDA Africa awards
Role: Concept, Writer and Creative Director
Targeting a female daytime audience this earworm of a spot subverts a popular nursery rhyme to leave a smile in the mind.
Winner of 2 PromaxBDA UK gold awards (2020)
Role: Promo Creative
TV trail for BBC Two’s big drama for Christmas 2022. Meet the free and fearless Marie Antoinette.
Role: Promo Creative
The tension builds as the trailer bounces back and forth between one tennis icon and another in their historic clash.
Role: Promo Creative
Launching the new season of Casualty to celebrate the show’s 35th anniversary, this trail reframes the show as a drama with a cinematic feel, rather than a Saturday night soap.
Role: Promo Creative
TV trail for the BBC 2 documentary charting the rise to power of the controversial Brazilian leader, Jair Bolsonaro.
Role: Promo Creative
With this popular costume drama already well established, there was an opportunity with the series 4 launch to advance the narrative threads with a more daring and emotionally impactful approach.
Role: Promo Creative
In 1980s Melbourne a female star news anchor fights to survive the male-dominated world of commercial TV.
Role: Promo Creative
Bold, entertaining and screaming “New Season!” for the male target audience. Increased ratings by 195% on 6 week slot average with males 4+.
Role: Promo Creative
Role: Promo Creative
This campaign helped deliver launch night ratings 166% up on the previous season, and made it the top rating show on pay TV that night.
Role: Promo Creative
A simple, beautiful and evocative spot to promote a line-up of commemorative First World War programming.
Winner of 5 PromaxBDA Global Excellence awards (2 golds, 3 silvers) and 1 gold PromaxBDA Europe award
Role: Writer and Creative Director
Production agency: We Are Basca
Every princess wants the perfect wedding dress for her perfect day. But just imagine getting it wrong...
Conceived in London, filmed in Warsaw and aired in 109 countries.
Winner of 1 silver PromaxBDA Global Excellence award
Role: Writer, Director & Creative Director
Role: Promo Creative
History is a game of many sides. This brand image spot for the Polish Discovery Historia channel brings this idea to life beautifully in order to communicate its breadth of history programming.
Winner of 1 silver PromaxBDA Global Excellence award and 1 gold PromaxBDA Europe award
Role: Writer and Creative Director
Production agency: Play Production
When animals go ballistic…
Nominated for 1 PromaxBDA UK award (Clip Based Reality Spot, 2018)
Role: Promo Creative
This warm, playful spot seduces the female target audience (and their partners) with the promise of fun, romantic escapism.
(What a show, what a formula!)
Role: Promo Creative
A playful, story-telling approach to push the weeknight strand.
Role: Promo Creative
Mega, mega promo thing. Having it large, and having some fun with this themed weekend stunt.
Role: Promo Creative
Smoothly does it, as Nat Geo Wild puts its best foot forward for a showcase on the Nat Geo Channel.
Role: Promo Creative
It's been a blast. When the time came to promote the final episodes of the mythical Mythbusters, there was only one way to sign off...
Winner of 1 silver PromaxBDA Africa award
Role: Creative Director
Created to launch crime channel ID, this spot brings to life the Look Closer positioning with a story of mystery and intrigue.
Filmed in Warsaw to bring the channel closer to the local audience, the spot features a cameo role from the channel talent ambassador and national celebrity Dominika Piatowska.
Role: Writer & Creative Director
Production agency: Play Production
Role: Promo Creative
A playful riff on the fact that goldfish have atrocious memories... if I remember correctly?
Winner of 2 silver PromaxBDA Europe awards
Role: Creative Director
It was too much fun to not geek out to this music track.
Role: Creative Director
A clever and visually-compelling idea to elevate a strand of survival shows.
Winner of 3 PromaxBDA Africa awards (2 golds, 1 silver) and a gold CTAM Europe CAP award for acquisition and retention marketing
Role: Co-writer and Creative Director
This spot takes its inspiration from the Fast and Furious 7 movie trailer that was around at the time. And it rocks.
Role: Creative Director
Best voice over performance at the 2014 PromaxBDA Global Excellence awards. Hallelujah!
Winner of 1 gold PromaxBDA Global Excellence award
Role: Creative Director
Promo Producer: Dan Heaver
Words. They're the heartbeat of any good promo. The intimate, story-telling style of this script makes for an evocative spot.
Role: Creative Director
